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Free Tool

See what a slow site is quietly costing you

Four inputs from your site. We model the conversions you're losing to load speed in real time — every assumption printed, nothing stored.

Calculator

Plug in four numbers

Estimates update as you type. No login. Nothing stored — the math runs in your browser.

Adjust assumptions & currency

Your site is X s slower than the Y s target, suppressing conversion by ~Z%. Every input is yours to change — the leak is yours to verify.

Estimated revenue leaking every year

$0

~0%Conversion suppressed by load
$0Per month
Customers / mo today: 0 Lost to slow speed: 0/mo

Estimates are directional and calculated entirely in your browser. Want the exact figure for your real site, the three fixes that move it most, and a week-1 plan? Request the free Growth Audit.

How it works

The model, in plain English

Every extra second of load over a healthy mobile target (about 1.5 seconds) suppresses conversion by roughly seven percent — a heuristic from years of public speed-vs-conversion research. We cap that suppression at sixty percent so the model never overstates.

Plug in your visitors, current conversion rate, average customer value, and load time. The calculator shows the customers you close today, the customers you would close at a healthy load, and the gap. Multiplied by your average customer value, that gap is the monthly and annual dollar leak.

The result is illustrative because the inputs are yours. The free 48-hour Growth Audit replaces them with your real Google PageSpeed data and analytics, and names the three fixes that move the number most.

FAQ

Common questions

How is the leak calculated?
From your measured load time using a transparent industry-standard model: every extra second over a 1.5s target suppresses conversion by ~7% (capped at 60% so it never overstates). The figure shown is illustrative — change the inputs and it updates instantly. The free Growth Audit replaces these estimates with your real Google PageSpeed data and analytics.
Why a 7%-per-second model?
It's a widely-cited heuristic from speed-vs-conversion research. We expose it as an editable assumption so you can defend the number on a sales call, not because it's gospel. Change it and the model updates immediately.
How accurate is this?
It is directional — useful for sizing the opportunity, not for budgeting. The number goes from estimate to exact in the free 48-hour Growth Audit, which uses your real Google PageSpeed data and analytics.
Do I need to share anything to see the score?
No. Use the calculator freely — nothing is stored, nothing leaves your browser. When you're ready to act, the contact form lands pre-filled with your number so it's a one-step send.

Want the exact number for your real traffic?

The free 48-hour Growth Audit replaces these estimates with your real analytics, names the three fixes with the biggest payback, and gives you a week-1 plan scoped to your site. No login. No deck. No commitment.

Get my free Growth Audit

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