Online marketing refers to a set of powerful tools and methodologies used for promoting products and services through the Internet.


Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the Internet.


Online marketing can deliver several benefits such as:

  • Growth in potential
  • Reduced expenses
  • Elegant communications
  • Better control
  • Improved customer service
  • Competitive advantage

Online marketing is also known as Internet marketing, Web marketing, digital marketing and search engine marketing (SEM).