Graphic design is art with a purpose. It involves a creative and systematic plan to solve a problem or achieve certain objectives, with the use of images, symbols or even words. It is visual communication and the aesthetic expression of concepts and ideas using various graphic elements and tools.

Graphic design is all around you.

Do you have a message or a product that you want people to notice? If you're trying communicate a concept in a visual way (maybe not your shopping list, unless you're feeling particularly creative) then you will be using graphic design to put your message across. From pouring your morning cereal to waiting for the last bus home from the pub, you'll find yourself looking at the work of a graphic designer.

Graphic Design is about solving problems visually.

A graphic designer uses text, illustrations, symbols, photography, textures, colours and letterforms to create print and web-based design for a huge variety of clients. They're essentially visual problem-solvers who work fields such as branding, packaging, publishing, advertising and digital design. Movie posters, concert tickets, corporate reports, your favourite apps and of course this website... all rely on effective graphic design to get the reader's attention and help them get to the heart of what the client is trying to say.

Graphic Design is about communication.

Good communication skills are an essential part of the designer's toolkit. Making designs that look great on the page is very nice, but one of the most important parts of the graphic design process happens even before you put pen to paper - listening to and interpreting what the client needs. What is the underlying problem they're trying to solve? Once this has been established the designer can work with the client to find the best way to visually communicate their message to the target audience and impact them in a positive way.